At First P&R, our projects are designed to build creative capacity, promote innovative products and ideas, and strengthen business visibility. Through media, storytelling, and skills development, we create platforms that inform, empower, and inspire — serving clients and audiences across Africa and around the world.
Etạ is our digital publication dedicated to telling African stories for a global audience. We spotlight Africa’s history, people, culture, policy issues, and everyday realities—beyond stereotypes and headlines.
Through in-depth articles, features, interviews, and opinion pieces, Etạ serves as a trusted space for:
Etạ is more than a publication—it is a storytelling movement committed to preserving African voices and shaping global conversations about the continent.
Buy Africa is a dedicated initiative within EtaMagzine that promotes African-made products, brands, and entrepreneurs. The project supports local economies by encouraging conscious consumerism and celebrating African innovation.
Through features, product reviews, brand stories, and curated recommendations, Buy Africa:
Buy Africa bridges storytelling and commerce, helping African brands gain visibility while telling the stories behind their products.
Our Quarterly Writing Skill-Up Sessions are virtual training workshops designed to nurture emerging and aspiring writers, journalists, and content creators.
These sessions focus on:
Held quarterly and delivered online, the Skill-Up Sessions provide an accessible learning space for participants across Africa and beyond to sharpen their writing, build confidence, and prepare their work for publication.